野外長征 Mighty Rovers
熱帶雨林的保育及全球氣候的轉變 ═══════════════ 「野外長征」是「野外動向」一年一度體現社會企業責任的活動。這項活動的目的，在於為帶領參加者學習領略和愛護大自然、應付來自野外的挑戰、關懷社區，活動範圍遍及香港和其他地區。 「野外長征」透過多元化的活動，從多方向各社會各界宣揚世界性的環境及保育議題，推動不同的環境及文化保護項目，並為中國及世界上偏遠地區的社群籌集教育資源。 在教育層面，我們藉著舉辦不同的活動，讓香港、澳門和廣東三地的學生能夠加深認識及學習有關重要的全球環境議題。 在公眾層面，透過展覽會及媒體廣泛的報導，致力引起大眾對這些議題的關注。 在專業層面，我們會與不同機構的合作，加強宣傳可持續發展的實踐，例如發展謹慎計劃的生態旅遊項目及舉辦可持續旅遊課程等。 另外，「野外長征」亦會舉辦一個別開生面的旅程，到特定的地區進行考察及體驗。參加者可探索驚人的自然奇觀，探訪及身體力行服務當地社區，並了解全球環境議題對那些地區的影響，藉此得到非凡的經驗及體會。 Rainforest Conservation & Climate Change ═════════════════ MIGHTY ROVERS is an annual CSR (corporate social responsibility) programme of HK Discovery. The programme embodies commitment in nature conservation, wilderness challenge and care for humanity. At the same time, proceeds from MIGHTY ROVERS will go towards conservation projects as well as improvement of education resources and opportunities for disadvantaged areas of China and around the world. MIGHTY ROVERS involves territory-wide and regional activities and campaigns. On the educational level, there are activities for students of Hong Kong, Macau and Guangdong to learn about the key global environmental issues. On the public level, we aim at arousing public awareness towards these issues through exhibitions and massive media coverage. On the professional level, we are working with different industries to disseminate sustainable practices, such as the development of scrupulous, sustainable eco-tourism programmes. For an extraordinary experience, there is even an expedition to the designated area where participants see for themselves the stunning natural wonders, visit and service a local community, and how global environmental issues are affecting these areas.
