Consultant Projects

HK Discovery specializes in marketing consultancy for travel destinations, outdoor gears and brands.
We provide one-stop service on strategic planning, identifying market segments,
building business network, image building, product development and delivery, event set-up and execution, as well as media propaganda.
We have been entrusted to a number of consultant projects in Hong Kong, mainland China,
Asia-Pacific region and beyond.

BOCHK Green Olympics˙ Charity Green Walk [2008]

Launched by Bank of China (Hong Kong) Limited (BOCHK) and co-organized by HK Discovery, the Walk was held on 25 May 2008 at the Victoria Peak.
More than 2008 participants, a including 800 BOCHK staff and their family members, as well as over 1000 citizens, joined this meaningful activity that put the elements of the Olympic Games,
environment protection and charity under one roof.
HK Discovery planned and organized all logistic arrangement, completed all artwork and design for promotion, arranged press materials and guest receptions.

Nature Kaleidoscope – Hong Kong Tourism Board [2007-10]

HK Discovery is the consultant to local operators in developing eco-tourism products and services in Hong Kong.
HK Discovery has currently developed a coastal scenic islands hopping tour in Northeastern Hong Kong for English speaking travelers, and is working with Hong Kong Tourism Board in promoting the product to international markets, such as organizing media and agent familiarization trips, producing promotional materials and participating in trade fairs.

HSBC Discover Eco Hong Kong [2007-08]

It was an inter-departmental competition as part of the EcoGala programme under HSBC Climate Partnership. The programme engaged HSBC colleagues to discover and appreciate a better Hong Kong, creatively explore eco-attractions, involve local community in the process and to make the public aware of the eco-attractions, and as a team-building event for departments to take ownership to showcase eco-attractions in the district.
HK Discovery was to facilitate HSBC staff to become leaders/coaches in their correspondent departments in steering awareness and appreciate towards cultural and natural heritage in their assigned/ selected districts of Hong Kong. We developed training materials, provided training sessions, organized sample tours for each of the participating departments, and assisted them in materializing and delivering their deliverables.

Huangshan – A New Perspective [2006]

As the official consultant to this project, HK Discovery develops a series of publicity initiatives in rediscovering the natural and cultural treasures of this UNESCO World Heritage.
HK Discovery specialist team assists in gathering updated information and set up a photo library on the Huangshan’s acclaimed landscape, wildlife and cultural wonders. The propaganda involves the launching of an official website about Huangshan as well as a series of press coverage, public seminars and shows.

"Unite as One" Experience & Exchange Camp – Guangzhou, Hong Kong & Macau 2005

The programme aimed at promoting ecological and cultural resources of the three gem cities of Pearl River Delta. It offered valuable and practical learning experience and exchange opportunity for 60 students from these three cities. The programme is carefully designed to suit the education reforms of the region, and to equip the young minds project research skills and broaden their perspectives. The teenagers were divided into 10 teams, each with participants from all three places, to compete for the? Games Design Championship.

"Discover Macau's Ecology & Heritage" Student Programme 2004

In a bid to arouse public awareness on the preservation of natural and cultural heritage, Hong Kong Discovery joined Macau Government Tourist Office to introduce Hong Kong students to Macau's ecological and cultural treasures. This interactive and inspiring programme was an eye-opener for Hong Kong students on the importance of conserving our natural and cultural wonders, and how these wonders become valuable assets to our society and economy.

Home Affairs Department – Fun in 18 Districts [2003]

HK Discovery was appointed by HKSAR Home Affairs Department to run a series of nature-based programmes in each of the
18 districts of Hong Kong.
It was a first ever territory-wide campaign of the kind
to encourage healthy living
and revive the local economy.